Tom, Dick & Harry have Endorsed You !

“Yippee !!! I got endorsed !!” “Huh ? Endorsed ??” “That’s right. Tom just endorsed all my skills. Isn’t that so cool ?” “What skills are you talking about ? What endorsements ? And who’s Tom?” “Man, why are you guys so ignorant. Everyone knows what a skill endorsement is. …

Customer Perspective

“Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.” – Bo Bennett One sentence that brilliantly sums up what customer focus …