Elements Of An Apology

Another gem from Seth Godin which I just had to share… “The disappointing thing is that most people and organizations that take the time to apologize intentionally express neither compassion nor contrition. If you can’t do this, hardly worth bothering. But it is worth bothering, because you’re a human. And …

Customer Perspective

“Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.” – Bo Bennett One sentence that brilliantly sums up what customer focus …